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Franchising – Why ROI Just Doesn’t Matter

Franchising – Why ROI Just Doesn’t Matter

by Avi Trachtman | Aug 15, 2024 | DCF Valuation Compute

As a market researcher, one of the things people often ask me to research is for the best franchising opportunities. In fact, twice in the last month, have people asked me to research this for three very different businesses, and as I was trying to collect FDDs...
SMB Consulting Demand – A Thought Process Exercise

SMB Consulting Demand – A Thought Process Exercise

by Avi Trachtman | Jun 1, 2024 | DCF Valuation Compute

A few years back I was hired as a W-2 by a manufacturer of precision parts for the Defence industry, to optimize their floor plan sequencing, in what we call an NP Hard optimization exercise. I sourced a couple great algorithm companies for this work, and then I left....
The great Meta SEO Blog Post OR SEO impact on market equilibrium

The great Meta SEO Blog Post OR SEO impact on market equilibrium

by Avi Trachtman | May 8, 2024 | DCF Valuation Compute

SEO is crucial, people keep telling me – ultimately you have to rank your website so that it’s visible (and maybe stop getting only scam emails on my “Contact Me” button) and to do so – there’s no better way than that of utilizing SEO and creating blog...
The fallacy of gig working marketplaces in small markets

The fallacy of gig working marketplaces in small markets

by Avi Trachtman | Jan 24, 2024 | DCF Valuation Compute

During my tenure as an Operations executive in various mid-to-small-size gig working companies, such as Landing (hellolanding.com) and HelloTech, a key realization emerged. Whether dealing with Landing, an Airbnb competitor providing mid-duration dwelling solutions...
Why Won’t a DCF Valuation Compute (Probably) For Your Small (SMB) Business, What Does It Have To Do With The Terminal Value And What Can You Do About It?

Why Won’t a DCF Valuation Compute (Probably) For Your Small (SMB) Business, What Does It Have To Do With The Terminal Value And What Can You Do About It?

by Avi Trachtman | Nov 14, 2023 | DCF Valuation Compute

In two recent valuations I created – the first for a growing beauty suite rental business and the other for a very successful Las Vegas-basedTanning Salon – I discovered a very interesting phenomena – DCF doesn’t work. Technically, of course, you can...
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